Privacy Policy

Last updated: May 2026

UK Bass & Electronics ("we", "us", "our") operates ukbassmerch.com. This Privacy Policy explains how we collect, use and protect your personal data when you visit our website or place an order.

1. Data We Collect

When you place an order or create an account, we collect:

Name, email address, delivery address and phone number
Payment information (processed securely by Shopify Payments — we do not store card details)
Order history and browsing behaviour on our site
IP address and device/browser information via cookies

2. How We Use Your Data

Order fulfilment — We share your name and delivery address with our print-on-demand production partner (Printify / T Shirt and Sons UK) solely to produce and dispatch your order.
Customer service — To respond to enquiries and resolve issues with your order.
Legal obligations — To comply with applicable UK and EU law.
Marketing — Only if you have explicitly opted in. You can unsubscribe at any time.

3. Legal Basis for Processing (GDPR)

For UK and EU customers, we process your data under the following legal bases:

Contract performance — Processing necessary to fulfil your order.
Legitimate interests — Fraud prevention, site security, improving our service.
Consent — Marketing communications (where opted in).

4. Data Sharing

We share your data only with:

Shopify Inc. — Our e-commerce platform provider. Shopify Privacy Policy.
Printify / T Shirt and Sons UK — Our fulfilment partner, for production and shipping purposes only.
Shipping carriers — Name and address shared for delivery.

We do not sell your personal data to third parties.

5. Data Retention

We retain order data for 7 years for accounting and legal compliance. You may request deletion of your account and associated personal data at any time (subject to legal retention requirements).

6. Your Rights

Under UK GDPR and EU GDPR, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data (right to erasure)
Object to or restrict processing
Data portability
Lodge a complaint with your national data protection authority (ICO in the UK; CNIL in France)

To exercise any of these rights, contact us at: contact@ukbassmerch.com

7. Cookies

Our site uses cookies for essential functionality (cart, session), analytics (understanding how visitors use the site) and, where consented, marketing. You can manage cookie preferences via the banner displayed on your first visit.

8. International Transfers

Shopify and Printify may process data in countries outside the UK/EU. Both operate under Standard Contractual Clauses or equivalent safeguards recognised under UK and EU data protection law.